Brand Guidelines.
Rules for referring to Stellr and utilizing our brand assets. Whether you are building upon Exegesis CE or partnering with our ecosystem, these guidelines ensure mutual consistency.
1. Affiliation & Naming
When integrating our intelligence into your stack, it's important to communicate the relationship clearly to your users without implying a direct corporate partnership or endorsement unless explicitly approved.
Examples of Approved Phrasing
- "Powered by Stellr"
- "Integrated with Exegesis CE"
- "Context provided by Stellr"
- "Built Using Stellr API"
- "Powered by OrrinSDK"
Partnership Requirement: If an official partnership exists, this phrasing must be utilized alongside the Partnership Images outlined in Section 2 to clearly indicate underlying dependencies.
Note: Please do not use "Stellr" as a verb, pluralize it, or merge it directly into your own application's proper name (e.g., YourAppStellr).
2. Partnership Layouts
Strict Rule: These images are strictly for official partnerships and cannot be used interchangeably with general branding assets (Sections 3 & 4). They must also be accompanied by the Affiliation phrasing outlined in Section 1.
For visual co-branding and approved ecosystem partnerships, you must use the pre-configured layout templates provided in the brand kit. These layouts establish a respectful visual balance between your logo and ours.
Guidelines: Ensure both marks share equal visual weight. Do not make the Stellr mark disproportionately large or small compared to your own logo. Use the transparent PNG layouts supplied in the kit.
3. General Branding: Logomark
The standalone symbol is our primary visual identifier to portray our brand when your product incorporates a Stellr service. Use the mark in UI layouts, avatars, or toolbars.
Do not use this mark to portray an official partnership.
4. General Branding: The Lockup
The lockup combines the logomark with our typographic name. This should be utilized in introductory contexts and footer credits for standard integrations.
Do not use this lockup to portray an official partnership.
STELLR
Always maintain adequate clear space around the lockup. Do not attempt to recreate the typography; always use the provided files.
5. Restrictions
To maintain the integrity of our aesthetic and corporate relationships, please avoid the following alterations.
Do not distort
Never stretch, compress, or warp the proportions of the logo.
Do not recolor
Stick to the provided monochrome (White/Black/Ash) colorways.
Do not crowd
Keep other elements and text at a respectful distance from the mark.
Do not mix asset types
Never use standalone branding to portray a partnership, or partnership layouts for general service integration.
Asset Kit Details
The official package contains all approved marks, typography lockups, and PNG partnership layouts.
Formats & Backgrounds
- SVG: Transparent background
- PNG: Transparent background
- JPG: Dark background
Dimensions & Files
- Sizes: 64x64, 128x128, and 256x256
- Includes: Logomarks, Lockups, and Partnership layouts (PNG)